Find the question
A performance-style creative brief turns your product’s use case into a relatable challenge, with a clear audience, test duration, and story direction.
Independent UGC agency / The creator test lab
Your product.
A real-life test.
A story worth watching.
We turn everyday products into bingeable 7, 14, and 30-day experiments. Creator-led content for DTC and Amazon brands, built around the question: does it actually work in real life?
Food · Kitchen · Beauty · Wellness · Everyday life
The premise
Less commercial. More “what happened next?”
Our promise, before the first frame
Real use. Not a scripted rave.
Clear deliverables. No guesswork.
Honest outcomes. No viral guarantees.
01 / The method
One product.
An entire story arc.
A product demo shows what it does. A real-life experiment gives people a reason to come back. We build the question, document the routine, and make the result the payoff.
Sample concept / Kitchen
“Can this appliance replace takeout for a week?”
The first meal. The busy-night test. The family verdict. A week-in-review people can actually use.
Illustrative concept, not a client campaign.
Put it into real life
We capture the first impression, the everyday routine, and the outcome across a 7, 14, or 30-day test. Progress is part of the story—not just the final reveal.
Give the story more ways to play
A hero video, alternate hooks, and short cutdowns give your team creative options for social and paid campaigns. Photography and raw B-roll keep the content working beyond one post.
02 / Your campaign
The Viral Test Pack
$1,500–$3,000+
A scoped UGC test campaign, not a handful of disconnected clips. Final pricing depends on test duration, production needs, and deliverables.
Get a campaign quote“Viral” is the creative ambition, not a performance promise.
The content kit
- 01 One 30–60 second hero UGC video
- 03 Different hooks + three short cutdowns
- ↗ Day 1, progress, and result clips
- ↗ Product photography + raw B-roll
- ↗ Performance-style creative brief
Optional: organic posting, paid-ad usage rights, and a 30-day follow-up video. Availability, licensing, and additional fees are agreed before production.
03 / Let’s press play
What could your product prove?
Tell us what you make, who it’s for, and what you want people to discover. We’ll start with the right question.